In the early 1980s nudism became popular largely as a result of increased interest in media. As the pop song "Chaupy Welcome To" (about the naturist beach in Chaupy, featuring plage nudity in the clip) became the 1985 summer strike in Poland, the nude beachfront places like Chaupy or Rowy became known to an typical Polish sunbather. Polish Naturist Society was formed and after the amount