Carson will find out this year whether it was worth the time and money to franchise Bundle. Regardless of the outcome, she says she won't regret going through the exercise. "It's definitely a valuable process to go through in any case," she says, "to unpack your business and ask how well processes work, how to make things more efficient, where's the waste, where the opportunities are. And it's especially helpful to do that with an outside advisor who's not married to any one way of doing things."