Learn as much as you can about the subject you are presenting. Even when you memorize your speech, it is good to know facts, figures and even jokes and stories related to your topic. Gauge how your audience is reacting to your speech and use these things in a good way. Also use them to reinforce your speech in questions and answer sessions or follow up conversations.
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If you want to impress your audience when giving a speech, you must practice and prepare beforehand. Have a good understanding of what you are trying to say. You may want to research to make sure your statement are factual. Write down the ideas you wish to convey. Practice your remarks over and over until you know them by heart. Being prepared will give you the confidence you need to be an effecti