A unique collaboration has brought together Walthamstow FC, the William Morris Gallery, and local arts group Wood Street Walls. Together, they launched a football kit inspired by William Morris’s ideals of art and community. The kit features bold patterns reminiscent of Morris’s iconic textile designs, reimagined for the modern pitch.

This project goes beyond aesthetics. The collaboration is rooted in Walthamstow’s heritage of craftsmanship and creativity, showing how history can inspire contemporary identity. Proceeds from sales are supporting the creation of a women’s team at Walthamstow FC, ensuring the project delivers lasting impact for grassroots sport. By investing in women’s football, the initiative also addresses a long-standing gap in local provision.

The story of the kit and its meaning is captured in the documentary Made in Walthamstow, which explores the power of creativity and football to unite communities. For many supporters, the kit has become more than just a piece of clothing—it’s a wearable emblem of local pride.

— Jess Brennan, Infrastructure & Development Analyst